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Festival of Politics 2022
11 to 13 August
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Wednesday, October 20, 2021

Greenwashing – can planet and profit work together?

Time: 3pm to 4pm

How can consumers see through the practise of ‘green-washing’?


Event information

While marketing PR can boast of industries’ green credentials, many, including Greta Thunberg, question whether business is really making serious changes to address the social, environmental and economic risks being posed by climate change to them.

Join the panel to discuss whether there’s sufficient profit motivation for business to pursue climate-friendly practises.

What are the real constraints on business keeping them back from doing more now, and how can consumers see through the practise of ‘green-washing’?

This event is brought to you in partnership with the Scottish Council for Development and Industry. It is chaired by Claire Baker MSP, Convener of the Economy and Fair Work Committee.


Ian Cochran

Ian Cochran is Director of MSc Climate Change, Finance and Policy, University of Edinburgh Business School and also a Senior Advisor on Investment and Governance at I4CE - Institute for Climate Economics. He contributes to the public-interest think tank’s work on investment, climate, and decision-making support. Ian holds a PhD in economics from Université Paris-Dauphine (France), a Master of Public Affairs (MPA) from Sciences-Po Paris (France) and a BA in Policy Studies from the Syracuse University Maxwell School of Public Affairs (USA). Before joining I4CE, Ian worked at the Organization for Economic Cooperation and Development. In 2015 served as a co-reporter on the French Presidential Commission on Innovative Climate Finance "Mission Canfin-Grandjean". Ian has lectured in master's-level programmes at Sciences-Po Paris and Université Paris-Dauphine.

Clare Reid

Clare Reid is the Director of Policy and Public Affairs at Scottish Council for Development and Industry. SCDI, which celebrates its’ 90th year this year, is a not-for-profit member organisation working across industry, the third and public sectors with a mission to promote and support sustainable Scottish economic growth. Clare brings over twenty years policy and research experience to the role from industry including consultancy, the data and construction sectors. At SCDI she has overseen the development of two major pieces of work on clean growth – SCDI’s Manifesto for Clean Growth and their Innovation Critical Climate tech report.

Jo Chidley

Jo Chidley is a circular economy expert, chemist, herbal botanist, and co-founder of Beauty Kitchen, the highest scoring B Corp in the UK beauty industry. Founded in 2014, Jo has set out to change the face of the beauty industry by creating the most effective, natural, and sustainable beauty products in the world.

Widely regarded as one of the pioneers of sustainable beauty, Jo is championing a Reuse Revolution through sustainable innovation by implementing Cradle to Cradle design into Beauty Kitchen’s circular approach. Among her achievements and award accolades, Jo has been instrumental in developing the world’s first closed-loop solution for beauty packaging and has powered the service behind the ground-breaking Return-Refill-Repeat programme & Refill Stations. Thanks to her leadership, Beauty Kitchen is recognised on the UK’s 50 Most Disruptive Companies list and has won numerous industry awards, including ‘Who’s Who in Natural Beauty’.

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